CHOCOLATE
My experience building and shaping, Shanken Creative Group, within M. Shanken Communications has led to unparalleled expertise and breadth of knowledge within this specialized industry.
HERSHEY'S
PURE HERSHEY'S | LIFE IS DELICIOUS
HERSHEY'S LIVE ACTION REEL
CHOCOLATE BAR | S'MORES
Human, dynamic, chocolate loving live action set to some great music. Our success on S'mores boosted sales by 600% each May when the spots aired. Music strategy played a key role; custom renditions of, "In The Summertime", and other well-known songs effectively drew the eye and ear. Brad Paisley wrote and performed for our S'mores campaign.
Hersheys
Hersheys
Hershey's S'mores_Summertime
Hershey's_Lakehouse TRIM
Hershey's S'mores_Good Lovin'
HERSHEY'S ANIMATION REEL
HERSHEY'S BAR | HERSHEY'S DROPS
Hersheys
Hersheys
Hershey's_Wave
Hershey's_Ripple
Hershey's_Trampoline
Exiciting, diverse renditions of "I'd Stop The World And Melt With You" musically drives this iconic advertising campaign for Hershey's Milk Chocolate bar. Animation is inspired by melted chocolate created by some of the best animation houses on earth including Aardman, Motion Theory and Psyop.
BRAD PAISLEY S'MORES
600% SALES BUMP EVERY MAY
CACAO RESERVE
HERSHEY'S LUXURY CHOCOLATE
CHOCOLATE.TV
LUXURY CHOCOLATE EDUCATION
